Gunpowder Media News

Gunpowder Media launches new website

Fri, 31 Aug 2007 12:00:20 GMT

Gunpowder Media, the full service communications consultancy, has launched its new website: www.gunpowdermedia.co.uk. The company is a new type of consultancy providing clients with the full 360 degree communications service. It specialises in digital media, website design and development, sponsorship, events, media buying and communications.

Andy Wigmore, Managing Director of Gunpowder Media, said: "As the way consumers receive information continues to change and more people look online for content, agencies need to step up to the challenge and get their heads round new communication channels. At Gunpowder Media we provide all the services any company will ever need to reach their target audiences. Whether it’s traditional media relations, a new website, audio or video production, event support or sponsorship services, we can deliver."

Gunpowder Media has already landed some major contracts, including sponsorship management for the Chartered Insurance Institute CII events; website projects for Pearl Medical, the mobile communications provider for the healthcare sector; and podcast production for solicitor firm Russell Jones & Walker.

Gunpowder secures online roundtable brief

Tue, 05 Feb 2008 09:59:10 GMT

Gunpowder Media, the leading digital media consultancy, has secured a brief from top solicitor firm Russell Jones and Walker (RJW) to produce a series of roundtable debates for the web.

The series of five roundtables will focus on the burning issues in the legal sector. The first debate, launched this month, examines Alternative Business Structures and their impact on law firms. Continuing Professional Development (CPD) points for lawyers can also be obtained from watching the discussion.

Andrew Wigmore, Managing Director of Gunpowder Media, said: "We have a long standing relationship with RJW and are thrilled to be driving its brand further forward by positioning it as the thought-leader of forthcoming legal matters."

"It's important for firms and organisations to make critical information and thinking widely available, as well as communicate effectively with key audiences. Using the Internet to post these debates enables people to view and digest information in their own time in a place of their choosing." The roundtable debates from RJW are available to registered users at: www.thelawreport.co.uk.

Gunpowder Media enables corporations and organisations to embrace new media and reach customers in easier and more effective ways. To see some of Gunpowder's work visit: www.gunpowdermedia.co.uk.

ENDS

For more information please contact:
Alastair Cartwright
PR and Communications Manager
020 7486 6677
alastair@gunpowdermedia.co.uk

First claims management conference sets standards for the future

Thu, 17 Apr 2008 10:03:11 GMT

The Radisson Edwardian in Manchester yesterday played host to key legal and insurance industry figures for the inaugural Claims Standard Council (CSC) conference.

Almost 200 delegates comprising lawyers, claims managers and insurers came from all over the country to hear the regulator and notable speakers consider many issues in the future of Personal Injury and Claims Management Companies. Claims regulation, fraud and process reform were examined by speakers such as Mark Boleat; Darren Werth, the Chairman of the CSC; Kevin Roussell, head of the claims management regulation department at the Ministry of Justice; David Fisher, Axa’s injury claims technical manager.

Produced by Gunpowder Media, the leading full service media consultancy, the event was held in conjunction with Accident Advice Helpline. Gunpowder Media was responsible for the event organisation as well as speaker procurement and securing prominent sponsorships with the Ministry of Justice Eclipse, McKeowns, Claims Direct, InterResolve, Mobile Doctors, Lockton and 80e.

Darren Werth said “the class of sponsors obtained and delegates in attendance is indicative of the quality of the conference itself. The event was well organised, well run and as a result was a great forum for discussion and to make essential contacts in the industry. We feel confident that the annual conference will become a mandatory date in the Claims Management diary and will certainly be contracting Gunpowder Media to ensure future events function just as smoothly”

Gunpowder Media is a full service media agency with a specific focus on digital media, events and sponsorship services. Staffed with technology, design, website, events, sponsorship and communications specialists, we are able to offer clients the full 360 degree media service.

Claims Direct website revamp pays off

Thu, 12 Jun 2008 12:25:46 GMT

Claims Direct, the UK’s best known personal injury claims brand, is attracting record numbers of visitors to its website just one year after its redesign by digital media specialists, Gunpowder Media.

Since www.claimsdirect.co.uk went live on 13th June 2007, unique visitors are averaging 140,000 daily from the UK with 2.25 million page views a month. This already makes it the 271st busiest site in the UK.

Claims Direct is a trading name of Russell Jones and Walker (RJW), a leading national firm of solicitors. RJW bought the Claims Direct brand in 2002. It offers clients direct access to specialist personal injury lawyers, and operates under the slogan 'Claims Direct solicitors, plain and simple'.

Gunpowder Media was commissioned to create the new site as part of the multi-million pound relaunch for the service in June 2007.

Andy Hoe, Marketing Director of Russell Jones & Walker, said: “A complete website overhaul was fundamental to our rebrand. Gunpowder Media designed and built a system that is accessible to all. It is an easy-to-use, jargon-free portal, containing comprehensive and comprehensible information for potential claimants. Now almost five per cent of the online population in the UK sees our site every month.”

TV and Radio advertising has focused strongly on directing people to the website to find out more information and start their claim. Potential Claimants are continually directed to the site through extensive online marketing campaigns and a Pay Per Click campaign with Google, Yahoo! And MSN.

Gunpowder Media has been retained by RJW to maintain the Claims Direct website. Gunpowder Media is one of the leading digital media agencies in the UK offering interactive digital services such as on and off line video production, website design and management, full events services, and PR and marketing expertise.

ENDS

For more information please contact:
Alastair Cartwright
PR and Communications Manager
020 7486 6677
alastair@gunpowdermedia.co.uk